So many of our favorite creators and small businesses have been hit hard by the COVID-19 crisis. Venues are closed, tours are canceled, video productions are halted. Restaurants, coffee shops, and bars are closed or operating for take-out only. The people that add richness to our lives have lost their jobs or have seen their income dramatically reduced.

Despite all of the fear and uncertainty, we've seen communities come alive–doing what they do best–coming together, getting creative, and supporting each other. Local communities are opting for takeout or buying gift cards to help support their favorite coffee shops, restaurants, and fitness studios. The music community has turned to social media and live streaming to not just keep each other's spirits up, but to garner support through donations.

At CALA, we brainstormed what we could do to help the creators and small businesses we love, as well as the many more that need support. To this end, we're launching Support Each Other – enabling artists, creators, and small businesses to design, create, and sell merch – all with no up-front cost.

How it works →